A fully custom Shopify theme, built from a blank page
Rolling Render turns one photo of your car or bike into cinematic wall art. A product that visual needed a store to match, so we designed and built the whole theme from scratch.
The brief
Rolling Render is our second brand. Customers upload a single photo of their car or bike, choose a scene, and get curated cinematic render concepts back to approve before anything is printed.
No off-the-shelf theme could carry that. The artwork is the product, the ordering starts with the customer's own photo, and trust has to be earned before they pay.
What we built
A theme designed around the art
Every layout, typeface and section was designed for Rolling Render - bold, cinematic and full-bleed, so the renders do the selling.
A photo-first ordering journey
Separate car and bike journeys that start with one upload and a choice of scene, rather than a standard product page with a variant dropdown.
Trust built into every page
Proof within the hour, free tracked delivery, a full money-back guarantee if the proof isn't loved, and verified reviews - all visible before a customer commits.
The same foundations as every store we build
Clean structure, fast pages and a theme built for search from day one, using what we learned growing Sipfull of Design.
Where it is now
Rolling Render is a new brand, so this case study is about the build. The search and AI visibility work is under way, using the same playbook that took Sipfull to top three on Google and first in AI answers.
Want a store that looks nothing like a template?
We design and build custom Shopify themes - and make sure they rank and convert, not just look good.
Talk to usWant a store built around your product?
Send us your URL and what you're trying to achieve. We'll come back to you with where we'd start.